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LED display industry review in 2016 and 2017 development trend forecast

Date: 2017-01-17
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The current LED display has been widely used in advertising media, sports venues, stage performances and other fields, has become China's LED application of the most mature a market segment. So in this context, China's LED display industry, how to develop? How should the business layout? 2016 LED display how to develop? 2017 LED display industry layout analysis and trend forecasting how?

Looking back 2016, the development of the entire LED display industry can be found, LED display industry situation is as follows:

1, LED rental market once again burned

With the LED display in the market widely used in recent years, its excellent advertising capacity by more and more businesses recognized and favored, but also gave birth to the LED rental market demand, many meetings, exhibitions, performances and other occasions are Have been keen on LED rental equipment, which has become a business convenient, efficient, cost-effective an important choice.

But the past two years, affected by the national policy of frugality, to the LED rental market is not a small impact, especially the "limited entertainment" promulgated, star business reduction, a direct result of the LED display stage rental market significantly reduced.

After a period of time, as we understand the policy return to rational, LED rental back to the market peak, ignited a lot of business in the field of rental passion. Since 2016, the major domestic LED screen enterprises, in order to occupy the rental market scrambling to engage in new technology development and new product development, launched a new leasing products, made a lot of eye-catching large-scale projects, from all aspects Look, LED rental has ushered in a new market Red Sea.

2, physical distribution layout LED display intelligent trend is more and more obvious

In recent years, with the Internet of Things, mobile Internet, large data, cloud computing, wireless communications, artificial intelligence and other new technologies, the Internet technology for the development of all walks of life provides a great impetus, in the subtle influence People's work style and thinking habits, but also to promote the development of various sectors of the strategy innovation.

At present, a lot of insight into the LED business has been keenly aware of the interconnection technology to promote the development of the industry as a whole, homeopathic adjustment of enterprise development strategy, in the corporate brand, product, market and other aspects of how wisdom, Re-layout, introduced the LED display and intelligent ecosystem combined with new products, which also allows bottlenecks into the LED display industry to provide a new energy, glow new vitality.

As the LED smart display is currently widely used in the wisdom of urban construction, it has also become LED intelligent city terminal. LED smart city terminal born out of the original LED display, but in the application of technology, product form, application scope, product features, operating business model and many other aspects, has been with the original display has a lot of different, its outstanding features Is intelligent and physical integration.

3, VR / AR application of hot LED display line of enterprises competing layout

Swept in 2016, combined with the display application VR / AR technology, has become much attention and look forward to the black technology. As an important display area of the led display, thanks to the small pitch led display HD and intelligent display technology development, led display and VR / AR technology combined application unstoppable, 2016 domestic led display business have entered VR field, open the LED display business development AR / VR market in the first year.

March 22, Riyadh and Chuan Da Zhisheng signed a "virtual reality technology innovation and application of strategic cooperation agreement", the two companies will jointly study the LED small pitch display technology and VR technology integration and application, while Leah Germany is engaged in the development of virtual reality industry through the participation of China Virtual Reality Industry Alliance, and together with its strategic partner Li Feng Culture, Jin Lixiang, the number of tiger images domestic first-line brigade, digital choreography, digital performing arts company dedicated to virtual reality industry, A wholly owned subsidiary invests in the prestigious company, Magic Leap, to speed up the integration of VR / AR / MR. The research and development of VR virtual display system based on LED small pitch display technology are studied, and hope to rely on virtual reality technology to realize the wide application in the field of education and training.

May 9, Abby will be proposed to invest 4.5 million US dollars acquisition of Artixium Display Ltd.51% stake, with Artixium certification qualification, Abby's technical reserves and led display manufacturing capabilities will be combined with Artixium technology to accelerate the development of virtual Display market. June 21, Chau Ming Technology and Wonderland Technology officially signed a "strategic cooperation agreement", the two sides in the complementary advantages, win-win cooperation, the principle of sustainable development in the virtual reality, visual display and other areas to carry out comprehensive strategic cooperation, and VR / AR applications as an important direction for both development strategies.

As a newly emerging technology, VR / AR display by virtue of the traditional information dissemination of the super immersion experience and into the sense of concern by the market investment, the market prospect is very impressive, well-known research and analysis company Digi Capital is expected by 2020 VR / AR industry market size will reach 30 billion and 120 billion US dollars, headset VR hardware 2020 market size will reach 2.8 billion US dollars, the next five years is expected to compound growth rate of more than 100%. Led display and VR / AR technology combination of applications or will become a small display after the outbreak of the dot after another growth point.

4, LED display enterprise mergers and acquisitions gradually rational

2016 led display industry, the phenomenon of mergers and acquisitions between enterprises is still lively, but more rational, rarely occurred "a match does not match" situation. In recent years, led display industry horizontal and cross-border mergers and acquisitions more and more, data statistics, starting from 2013, led display industry, the amount of mergers and acquisitions year by year rapid growth in 2013, this figure is 2.6 billion, 2014 is 60 Billion, the number of acquisitions and the amount of mergers and acquisitions doubled year on year, the amount of mergers and acquisitions in 2015 more than 10 billion yuan.

Indeed, the current domestic led display industry has entered a new stage of the depth of the adjustment. Savage of the growth, the production of lofty enclosure style, profiteering business model has come to an end. From the incremental competition to the stock competition, from the initial extensive competition gradually shifted to capital, technology as the representative of the comprehensive strength of the competition, the overall strength of the enterprise, the brand competition factor gradually strengthened. Enterprises through horizontal mergers and acquisitions can bring economies of scale, improve the market share of enterprises, to suppress competitors, improve the barriers to entry areas and business differentiation advantages, such as the acquisition of Red Dili, Red Technology, through vertical mergers and acquisitions Can be bigger and stronger LED industry chain, to achieve all aspects of the industry chain, the depth of integration and optimization of resources to improve the overall competitiveness of enterprises, such as the purchase of crystal Lin Sen shares; cross-border operations enable enterprises to achieve a diversified development at a lower cost, Diversification of the company's main risk, to achieve business transformation, such as Alto electronic acquisition thousands of hui, cross-border lighting; cross-border mergers and acquisitions can be for enterprises to tap the larger market and profit margins, such as the acquisition of the United States and Asia and PLANAR.

No matter what form of mergers and acquisitions, are part of their own development strategy, is the survival and development needs of enterprises, and even enterprises in the development to a certain stage, as the main market competition to maintain sustainable competitiveness indispensable a part of. In this context, the survival of small and medium enterprises are severely squeezed, the pressure of survival suddenly increased, was holding, mergers and acquisitions has become a problem can not get rid of these enterprises in the development of the road ahead.

2017 LED industry development trend:

1, the deepening of product technology and product diversification

China's LED display industry, the technical basis and level should be said to be quite advanced, the main products and key technologies and international advanced level of the same industry can be consistent, but the process level is relatively backward, in the product standardization, machine system design, reliability , Manufacturing process, testing and testing methods and other aspects of a significant gap with foreign countries.

LED device technology and performance continues to improve, electronic technology development with each passing day, which for LED display products to deepen and improve the technology to bring a good foundation. At the same time LED display in various areas of social life has been widely used, the development of semiconductor lighting industry LED display industry has brought a good opportunity, therefore, LED display market development prospects.

Deepen the technical connotation, rich product system, product diversification, highlight the advantages of leading products will be Chengdu, Sichuan LED display industry, an important trend.

2, the standardization of conventional products and application of specific areas of professional products

Related standards of publicity and implementation and promotion, LED products will promote the standardization of development. Conventional LED display products, standardized display devices and control systems will be more widely used, integrated LED display products in the industry will dominate the standardization of LED display products and market technical services, specialized division of labor will More obvious. In the field of professional applications, LED display products to meet the needs of professional applications, professional level will continue to improve, combined with the application of specialized products will expand the formation of LED display of new products and new applications, such as urban lighting engineering Area LED display, sports venues LED display, traffic LED display and so on.

3, the rational division of labor within the industry and the formation of new industrial structure.

With the development of technology and market, China's LED display industry will be gradually improved in the adjustment and a reasonable division of labor, the formation of a new industrial structure. In the overall industrial chain, LED device manufacturing leading enterprises and display the production of key enterprises in the formation, will redefine the division of labor on the upstream and downstream, highlighting the division of specialized work and collaboration. Perhaps in the early stages of the development of semiconductor lighting industry, LED device manufacturers and display products manufacturing enterprises specialized division of labor and collaboration is more vague, but with the expansion of the market and technology products mature, this definition will become increasingly clear.

In the LED display industry, the industry within the enterprise groups will be appropriate classification, and gradually form a key control system technology research and development-oriented technology development-oriented enterprises to large-scale, standardized production-oriented product manufacturing enterprises to market application promotion Based technical service-oriented enterprises to meet the professional needs of the market-oriented professional application-oriented enterprises.


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